About Velma

Founded in 2006 by mortgage professionals, Velma is well established in the mortgage industry. Over 40,000 mortgage professionals have used our tools to increase productivity and drive sales. In 2023 Velma and KensieMae joined forces to bring our solutions to even more professionals.

Our Mission

Velma drives business results for lenders by enhancing the mortgage origination process through quality engagement, efficiency, and automation.

We use the acronym CHEF to describe out values.

Creativity, Humanity, Excellence & Focus.

Cooking up a great company


Creativity

Curious minds create better solutions.

So we:

  • Look for better ways to accomplish our goals

  • Are constantly learning & growing

  • Value innovation in evaluating alternative solutions

  • Not afraid to fail, and we will iterate until we get it right

Excellence

Excellence is not an accident.

So we:

  • Insist on the best from ourselves and each other

  • Operate with a sense of purpose

  • Don't offer excuses or make assumptions

  • Strive to deliver quality in all our interactions

Humanity

Success is more than business results.

So we:

  • Have deep empathy and loyalty for others and the clients we serve

  • Try and do the right thing, even if it is beyond what is required

  • Don’t take ourselves too seriously (humility) and share a laugh when we can

  • Remember we are all human and first assume we all have good intentions

Focus

Progress and success require focus.

So we:

  • Prioritize our objectives and tasks

  • Are fully present, eliminating distractions

  • Have a crystal-clear view of why we do what we do

  • Understand and take full ownership of our roles & responsibilities

A brief history


2007

Launched cloud based SaaS CRM solution

2010

First LOS Integration

2013

Mobile responsiveness across all platforms

2016

Scalable hyper-personalization through marketing APIs

2019

Communication and process automation

2020

Launched Connector for next generation marketing and process automation

2023

Joined the KensieMae Family

More to come…