Relationship marketing is a simple, yet powerful and proven approach to building a pipeline of high value leads and increasing production. By staying in front of contacts and partners in a friendly and valuable way, your Loan Officers will be first in line for new mortgage work or prospect referrals. Velma provides the communication cadence and quality content needed so any Loan Officer can increase mindshare in their contact database.
An often overlooked advantage of relationship marketing is its low cost of operation. Implementing a marketing automation program and leveraging the "relationship law of 250" is probably the most cost effective way to build your company's production. (See our whitepaper for more information.) Given sales and marketing is the single most expensive component in origination operating costs, relationship marketing should be a priority for every lender.
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Velma was founded in 2006 specifically to build stronger relationships. And it's more true today than ever – relationship marketing is the lowest cost and most effective way to build your business.