Product Manager

Velma is an Idaho-based software company that builds marketing and process automation solutions for mortgage lenders. We are a small, fun, dynamic team, 14 years in business and growing fast with our new product, Connector. We are looking for an entrepreneurial, mortgage-tech savvy individual to lead our product strategy and implementation.

Job Description

The Product Manager is responsible for product planning and execution throughout the product lifecycle, including conceptualizing a business need, the solution needed to address it, the business model, the company portfolio fit, and the go-to-market strategy. Tasks include gathering product and customer requirements, prioritizing based on business metrics, building product strategy, defining market messaging, sales collateral development, and sales enablement. A successful Product Manager works with individual closely with company leadership, engineering, sales, marketing, and support to enhance product success and the company’s overall strategy and goals.

Product Manager’s responsibilities include:

  • Work with company leadership to define the product strategy and roadmap
  • Prioritize product requirements based on business case, strategy, and company needs.
  • Define requirements sufficiently to be actionable by software development team.
  • Engage with target market through surveys, trade shows, and/or direct communications.
  • Define and implement value propositions and go-to-market messaging.
  • Participate in sales strategy definition and execution.
  • Add help where needed to enable an optimal sales process, including providing content for sales collateral, training, and interfacing with prospects.
  • Serve as a strong advocate of the product before potential partners and investors
  • Improve company processes.
  • Be a great team member!

Required Skills and Qualifications:

  • Experience in the FinTech space, preferably mortgage specific.
  • Familiarity with the mortgage process and technology, ideally working for a lender and involved in the origination process.
  • 5+ years of working experience
  • Demonstrated success defining and launching excellent products
  • Excellent strategic, analytical, and creative problem-solving skills
  • Able to construct value proposition and plan marketing tactics.
  • Excellent written and verbal communication skills
  • Ability to work independently
  • Able to build business case and quantitatively value alternatives.
  • Experience with software and IT technologies, particularly SaaS, databases, and email.
  • Strong communication and writing skills in person, via phone and email.
  • Honesty, candor, and team-building skills.

Preferred Qualifications:

  • Hands-on experience with Encompass LOS or other LOS.
  • Familiarity with Salesforce or other CRM software.
  • Prior experience as product manager for a mortgage SaaS offering.

Job Type:

Full-time. Minimum one day a week in office. (If local)


  • Paid time off (self-managed)
  • Employee 401k plan
  • Health Insurance
  • Short- and Long-term disability insurance
  • Remote work up to 4 days a week
  • Dog-friendly office

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